Dieline: Hi5 Makes April Fools’ Joke a Reality With Release Of ‘Four-Twenty Loco’

Theory Wellness, makers of Hi5 infused sparkling beverages, did what many brands do on April 1st and posted on Instagram a joke product called “Four-Twenty Loco.” 

Unlike similar-sounding RTD beverages, Hi5’s Four-Twenty Loco doesn’t get spelled with a K, nor is it a blackout-inducing concoction of sugary malt liquor and caffeine. Instead, Four-Twenty Loco uses a fast-acting micro-emulsified THC that acts within five minutes, unlike traditional edibles and infused products that can take hours before inducing desired effects, with zero calories to boot. The packaging design follows the identical system as Hi5’s standard offerings but in a bright red instead of blue. According to Theory Wellness, Four-Twenty Loco features a “tart and sweet fruit punch flavor profile.”