Newsweek: From Sugar Lows to Marijuana Highs—How Energy Drinks Have Evolved

There is a wide chasm between marketing and science. But in the lucrative beverage industry, these lines have become blurred.

People have more non-alcoholic drink choices than ever, ranging from traditional carbonated beverages to new lines that associate their products with energy, alertness, physical fitness, and hydration.

But most consumers do not know if the claims about the products are true. What is true is that sales are skyrocketing.

In May 2022, Theory Wellness, a cannabis company operating in Massachusetts and Maine, launched Hi5 Energy, a cannabis-infused energy drink. The drink contains 80 mg of caffeine, the same as a cup of coffee, and 5 mg of THC. But because cannabis is a Class 1 substance, it cannot be shipped across state lines. Despite the regulations, demand is high, according to the company.